They may then sketch a variety of designs and consult with managers, engineers, sales and marketing personnel and others, about the feasibility of each idea. In some cases, industrial designers can be involved with the gathering of information on how an existing product compares with competing products, the needs of users and fashion trends. ![]() Industrial designers are also involved in the progress discussion, planning as well as quality control. If the client accepts the design, the designer prepares the final specifications and drawings for the production of the article. They present their ideas to their client who considers them and decides whether the proposed design satisfies his/her conditions. They are not able to express themselves freely, but work within the confines of the brief, available technology and the client’s marketing plan. They make sketches, models and drafts using drawings. After the brief has been prepared, designers start working on the actual design. They have to produce technical specifications for the new product, the estimated cost and the restriction of the design. Key factors to be considered are function, user friendliness, appearance, cost, safety, maintenance, marketing strategies and competitiveness with other products. Designers use this information to prepare a brief on the design to avoid duplication and to ensure that the new products are better than the previous or existing ones. This involves a study of all possible problems as well as an analysis of relevant research data. When a product is designed, the first priority is to establish the main function of the product. ![]() They have to consider elements of practicality, marketing and manufacturing as well as the comfort and safety of the user. Industrial designers apply their creativity and technological expertise in designing articles that are functional and at the same time, satisfy the user’s need for aesthetic appeal. Industrial designers combine artistic talent with a knowledge of marketing, materials and methods of production to create new products or improve the appearance and functional design of existing products. Their work covers all spheres of industry. Their role mainly requires expertise in the overall conceptualisation, interaction with products and the design of their appearance. They specialize in any one of many fields, ranging from household equipment such as utensils, appliances or furniture, to more specialized equipment such as cars, the interiors of aeroplanes or medical equipment. Industrial designers design consumer articles in response to a recognized need for a new product, or may improve on an existing product.
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